When it comes to fax, HIPAA compliance takes a different role. Ensuring all faxes that contain ePHI have certain safeguards in place to keep yourself out of trouble.
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Email marketing is everywhere and the go-to for every business. While email marketing has its place, you are ignoring the power of broadcast fax. Email open rates are abysmal.
They hover around 10-17% if you are lucky. One of the key reasons email is not effective is people are deluged with it daily. As you read this you have probably received 4-5 email
messages. Fax is perceived differently than email as more important. We'll tell you why Fax should be a key part of your marketing strategy.
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Email is the most common way for citizens to contact their Senators and Representatives, however, it is also the least effective according to many experts. To be heard above the background noise, many concerned citizens are turning to electronic fax.
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